NASCAR costs and benifits to our NHRA Team.
NASCAR
Cost per ticket ranges from $55 per day to $160 per day per person. This is only for seating and does not reflect extra charges for being able to go into the pits to see the race teams. Total of 35 races per season with 45 cars entered.
NHRA
Adult General Admission
$50.00 Junior General Admission (6-12 years)
$10.00
Adult Reserved Seat
$62.00
Junior Reserved Seat (6-12 years)
$20.00
Child Reserved Seat (5 years & under)
$10.00
Children 5 and under admitted FREE to general admission areas.
EVERY TICKET'S A PIT PASS!
Average car count for a National race including Sportsman and Pro Ranks, 480 car field. There are 24 races per year on the Full Throttle Racing Tour. Our full team package gives the Sponsors a total of 52 races per year at ALL Levels of racing venues. As you can see the NHRA gives your customer base a more personal experience level for the race fans money. It is very important to consider that your new found customers can go right up to the drivers and pits to view the teams and how they get ready for each race. Interact with the drivers and teams as they promote their sponsors by having pictures with the drivers, cars and purchasing products and clothing with the sponsors names and logos on them.
Cost for Sponsors in NASCAR. Cost for NHRA Las Vegas Angels
1 car Presenting Sponsor, $20mil per yr. Presenting Team Sponsor 5 Cars, $4mil
Associate sponsors, $500K-$1mil Associates sponsors $300K-$500K
The Las Vegas Angels NHRA, ALL Female Drag Race Team, will give sponsors a larger and more diverse schedule for racing exposure and with the number of cars on the team we will give you more coverage at the same time per year completely across the USA. We are unique in the fact that our Exotic Lamborghini Race cars will receive higher exposure in the pits and on the road with your scheduled appearances for displays and autograph signings. All benefits for sponsorships are listed in the Power Point Proposal.
NASCAR Thinking on Sponsors:
The cost and value of team sponsorships
May 20, 2004
4:05 PM EDT (2005 GMT)
While owners in the NASCAR garage typically won't divulge the specific dollar figures involved, it's been reported that Nextel Cup teams get between $10 million to $20 million from sponsors for the primary spots on their cars.
Richard Childress, who fields cars in all three of NASCAR's national series, has stated that even beyond primary sponsorship, some associates may put up $500,000 to $1 million for secondary spots on the car.
"Putting your name on the car is a part of the deal, but how you activate the program and how you get the sponsor to stay involved -- promotions, sweepstakes, hospitality -- there's so many ways that even an associate sponsor can get their dollar value," Childress said.
Roush Racing president Geoff Smith calls his sponsorship packages a "platform of rights."
"This isn't just about paying $10 million to put your logo on the hood of a car," said Smith. "You have to realize that this goes beyond just the car -- it includes uniforms, transporters and the rights to use the drivers for company marketing purposes." According to Smith, in today's sponsorship environment it is all about the packaging.
For example, a $10 million-sized primary sponsorship of a team may only include the upper hood area, the quarter panels, part of the TV panel, and some of the B-post and deck lid.
In that scenario, Smith said a smaller package for an associate sponsor could potentially be constructed for $2 million to $6 million. This package might include the lower part of the hood, the rest of the B-post and panels, and perhaps the primary sponsorship of the car for a handful of races. And what about the total package? A $15 million-ish deal?
"You have bought the car," stated Smith.
In a primary sponsorship package of that size, Smith said a typical team will give the sponsor all of the hood, all of the quarter panels, the signage below the quarter panels, the entire TV panel, and most of the B-post and C-post.
Beyond that, the sponsor also would receive the rights to use the driver's image (and time for appearances), and they get to choose the colors for the paint scheme and team uniforms.
To put sponsorship costs into perspective, back to the early 1960s, Fred Lorenzen, who was one of the first drivers to stumble upon the idea of signing up a car sponsor, brokered a package with a Fayetteville, N.C., Ford dealer, to pay $6,000 for the 29-race season (about $200 a race). By the late 1980s, Junior Johnson estimated he needed around $3 million in sponsorship dollars to break even over a 30-race season (about $100,000 a race).
When UPS announced its primary sponsorship of the Robert Yates No. 88 team driven by Dale Jarrett in November of 2000, it was estimated that the deal was in the range of $15 million a year. That would breakdown to around $400,000 per race.
Remember this proposal was in 2004 and not at today’s costs which have increased.
As your advertising dollars are shrinking and you need to have a higher ROI, we at the NHRA Las Vegas Angels Race Team think that we have shown to your company that WE can deliver a Bigger Bang for your Buck! Thank you for taking time to review our racing proposal and we are here for any questions or requests that you may have
Team Owners: Team Marketing Agent:
Keith Shay 253-677-1808 Nina Anne Langdon 850-363-4159
Marcia Avallone 703-785-8985
www.rtrexotics.net